Paying for ads on certain platforms has its many benefits for local business, but the usefulness of search engine ads is decreasing. This doubtlessly has something to do with the fact that 70-80% of online users avoid paid ads on search engines.
A recent survey found that about 60% of smaller businesses have no website at all. Once you consider the remaining companies that don’t utilize sound SEO techniques, the competitive advantage that SEO can provide becomes obvious. A website can help beat out 60% of other businesses, and SEO can help beat out the rest.
Provides a Leg Up Over the Opposition
Forbes actually listed SEO among the best marketing return on investments you might see. Simply achieving the top spot for a specific keyword means you will get 33% of the clicks on that keyword. Regardless of what you are selling, that is a big payoff. Whenever you undertake a marketing effort, you are taking a risk. The best you can expect is a good return on investment (ROI) that makes the campaign worth it. Luckily, you can achieve this with good SEO tactics.
Great Return on Investment
In all likelihood, users now understand that paid links are not automatically the best source for what they are looking for. That is why centering on SEO to increase search ranking is a far better game plan than simply forking over money for a top spot.
Paying to get seen on Facebook has its advantages, but when it comes to pay-per-click ads on search engines, the costs are definitely piling up. This is because 70-80% of online searchers completely disregard paid ads.
Paid Ads Do Not Always Pay Off
When customers use search engines, a full 70% of the links they click on come up organically. This means Google decided that site was exactly an individual searching a specific term was looking for.
The chances of a company showing up organically increases when search engine optimization (SEO) is used. In fact, there are a variety of reasons SEO is essential.