Video Marketing Mistakes
Making Videos Too Long
This guideline does not apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it doesn’t quickly engage them. Adding a lot of time to this only increases the chances they will look away.
Centering Too Much on the Sales
The main goal of video marketing is to bring in new business, but it is vital that you not make this so obvious. People are not going to be attracted to videos that equate to nothing more than several minutes of an advertisement. They want practical content.
Instead of making a long ad, find ways to insert the product into useful content. Explain an amazing recipe while highlighting the use of branded pottery. Take a lesson from Google Earth, who made an ad that simply showed how their product brought a family back together. In essence, find a way to advertise without directly advertising.
Upload Across Websites
While YouTube might be the industry icon for online videos, it doesn’t hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to multiple platforms increases backlinks to the main site and improves the likelihood a video will get seen. And in the end, this is the actual goal, right?
Online video is unquestionably one of the most valuable content marketing tools out there. This only remains true, though, if you work with the tool properly. The good thing is, half of this battle is just avoiding mistakes like the aforementioned.