There are now 310 million active users on Twitter every single month, so there is no denying the marketing potential of the site. You might already employ Twitter for marketing, and if so, you should know of some new updates. Do no worry, though, since these changes will actually make marketing on Twitter a lot easier.
Links Will Not Dictate Characters
Twitter is known for its 140 character limit which prevents individuals from posting long tirades on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This drastically decreased the potential to get out a message.
Luckily, this is changing. Twitter will no longer count these and other forms of content towards your character limit. Links will still use up some space, but you will have much more room to get your message across.
Just like snapshots, usernames have long went against a business’s character count on Twitter. Again, this will no longer be the case. This means you can Tweet to industry leaders and other businesses without using up your precious 140 characters.
Additionally, Twitter will allow you to tag up to 50 usernames. This means you no longer have to guess at which users will enjoy your content. Just be sure not to annoy others with spam.
Replies Gain Reach
When you begin a Tweet with a username, Twitter always believed you were replying to something directly. Sadly, replies don’t garner a ton of reach. This led many to simply insert a period before a username so Twitter would not throttle its reach.
This will not be necessary. Now you may directly Tweet at a person and Twitter will make the post public. If you use the “reply” button, you will still have a limited reach, but this new shift means more people will see your posts.
While Facebook might still be the big dog on the block, Twitter certainly is no fool in the marketing world. That makes it necessary to stay abreast of the latest trends. Fortunately, the newest updates are all wonderful from a marketing standpoint.