When planning out social media posts, the 80/20 rule says that no more than 20 percent should specifically advertise products or services. All of the other posts should be industry related, but obviously promotional posts should not be over utilized. Followers want real value instead of constant advertising, and if they don’t get it, they are likely to leave your page.
Buying Social Media Likes and Followers
There are several services you can pay to give you more likes and followers on social media pages. These likes usually come from phony accounts. In fact, Facebook had at least 83 million fake accounts in 2012. Unfortunately, these artificial followers do not engage with the account. This means fewer of your true fans will see your content.
Improperly Hijacking a Hashtag
Hashtags are an easy way for your brand to gain a bit of widespread attention on a trending topic. Of course, you must ensure that the hashtag actually makes sense on the post. Even more importantly, don’t assume what a hashtag means.
In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They thought it was a fun and popular hashtag, but it was really related to domestic violence. Never make a similar mistake.
Posting Far Too Much About Brand
The social media 80/20 rule dictates that only 20 percent of a business’s posts should be direct marketing and advertising. The others ought to be related to the organization or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they will often unfollow a page.
Great social media marketing can take your local company to all new heights. If you are making any of the aforementioned blunders, though, all of the effort in the world probably won’t repair the damage.