In case you weren’t aware of this alarming statistic, it’s been shown that we check our mobile phones an average of 150 times a day. Sounds about right, wouldn’t you say?
So what that boils down to for marketers is opportunity, and for those who’ve either missed it or stubbornly refused to go mobile, a neglected opportunity.
The great news is that it’s still not too late to participate in the party, and reap some of the many benefits mobile can deliver to your business. Let’s have a look at 4 reasons why you should make mobile a reality in your business today.
4 Reasons mobile marketing makes sense for your small business
- Mobile is the consumer’s tool of choice – US mobile users are spending 23 percent more time on their mobile device compared to what they did in 2013. You can also see this reflected in the chasm developing between mobile use and desktop: People are spending 2 hours and 51 minutes a day on mobile versus 2 hours and 12 minutes on a desktop.
- Mobile is imminently sharable – Mobile is simply by its very nature social, and this translates into the possibility that your content can have a far wider reach than you might have envisioned when you created it. When someone shares your content, their followers and friends have the chance to share it with theirs, and so on.
- Mobile users are more apt to take action – Mobile users are inclined to act. 70 percent of mobile searches lead to an action within only one hour! They are often out and about, searching for products and services, and you want to be on their radar.
- More people will see or open your messages – Since now more than 90 percent of American adults own a cell phone and 42 percent have a tablet, more of your communications are going to be opened. Text messages can reach people where phones might not, and an astounding 98 percent of texts are opened within one hour.
These days we send and receive many more messages of all sorts than we did even 10 years ago. Our world has changed. Maybe it’s time your business does too.