People are fickle by nature. It is easy for them to forget things if they are not regularly advised. Knowing this, it is best to send out emails a minimum of every week. Make sure when you send these, though, that you’ve got something worth hearing. Sending out a random ‘how have you been doing?’ email will not work. In almost any business, there should be something worth knowing going on.
Recycle Great Content
Every business that engages in content marketing has occasional great pieces of content that really get noticed. This could explain why inbound marketing techniques,for example content marketing, net 54% more leads than their outgoing counterparts. So if you experienced an incredible piece of content treat you right before, have you thought to bring it back around? If a small business generates a great blog post which gets attention, why don’t you spin the content into a great video? Did a meme get more attention in a day than most posts get in a week? Why not repost it from time to time to get the same attention? Terrific content is not remanded to a single-use existence. If it worked once, be successful again.
Mail Out Weekly Emails
Human beings are fickle creatures. When we’re not consistently reminded of something, we will often forget. With that in mind, send out weekly messages to your email list. When doing so, however, ensure you have something crucial to say. Sending a ‘when will we see you again?’ email is simply improper. Something should always be going on.
Hold a Class or Event
There are some people who find themselves simply unlikely to walk into a small enterprise they don’t really know. Of course, this may change if they saw a potential event or class they were interested in. Restaurants could hold cooking classes. Sporting shops could host an archery competition. Whatever the small business, there is some event that can get people in the door. Furthermore, community announcement boards should have no problem with posted flyers for these events.
Go big or go home works in most marketing situations, but it is not a steadfast rule. Be sure you don’t let | do not allow simple yet promising ideas fall through the cracks.