It’s often times difficult to know what exactly to do when you’re trying to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but exactly how do you know what to listen to and what not?
The fact here is that what worked last year may not work now, and you have no way of easily knowing that. These companies have vested interests, and marketing you services is how they stay in business. You just need to make sure you’re not doing something that can hurt you, and maybe help.
So rather than raise the white flag of surrender, let’s take a look at 5 SEO services we know no longer work, so you don’t spend any of your precious marketing budget on them.
5 SEO Services to Skip
- Yelp, Yellow Pages and Yext – I’m tempted to say anything that begins with “Y”, but I can’t bring myself to add Yahoo. (Yet) All of these companies purport to help raise your local rankings in the search engines, but you can do what they do for free, and avoid the negatives associated with each. Yelp in particular has run into many problems. Any review sites can easily fall from grace so beware.
- Any search engine submission service – Most search engines, Google in particular, PREFER to find your pages on their own by crawling them. Making sure you create relevant and timely content, and sharing it socially does all they want to do for you and more.
- Spun content to oodles of pages – Since we all know that Content is King, many kings ought to be good, right? Not really. The practice of taking your articles or blog posts, spinning the holy mother out of it, and submitting it all over the place was the cause for the recent Penguin update.
- Link farms – Creating linkwheels and link pyramids worked like a dream for a long time. To succeed with this now, you have to be smarter than Google. If you are, proceed with glee!
- Buying backlinks – Purchasing backlinks, particularly run of site links, are easily discoverable by Google, who will slap your site hard. Today, getting legitimate backlinks is easier than ever, so why risk it?