The playing field of advertising is a challenging one, and as systems evolves, your marketing strategy will have to do so also. One of the most utilized techniques in this field is search engine optimization (SEO). While SEO policies have been set for several years, they are rapidly changing. Actually, the evolving approach will see critical new developments in 2016.
Utilize Your Images
Images can still drive traffic to a website, and this continues to be true even though they are not as critical as they once were. Uploading images is essential for SEO purposes, and you are going to do a lot better if you use unique images. Hundreds of web pages could be using the same photo, but if you provide something else entirely, you are going to shine. Ensure you have this distinctive advantage when advertising an organization.
It Is Not All About Keywords Anymore
It unquestionably helps to have exact keywords on a website’s copy to bring in traffic, but it is not really as important as it was previously. Search engines have evolved, and they now don’t need specific words to tell them what a consumer is looking for. If someone is searching for information on an iPad, for example, Google may well return numerous results based on Apple products and smart devices.
In reality, it is much more about the searcher’s intent. Specific keywords can get them to the site, but if they rapidly return to Google, the search engine will think the web page is not delivering on what it promises. So get your keywords in where possible, but be certain that you’re giving people what they want.
Keep Driving at Mobile
In 2014, the amount of time spent using the internet on mobile devices outpaced that of desktop computers. While many are slow to come around to this fact, it is not going to change. Your website has to be designed with mobile access in mind, and if it is not, you are undoubtedly going to lose customers over it.
Search engine optimization will not be going anywhere as an invaluable marketing tool. Make sure you are keeping up with it. Need help with your marketing in 2016? Don’t worry, Extreme Marketing Concepts is here to help. Contact us today.