See How your Content Can Make Conversion Easier It seems that quite often content marketing and conversion optimization don’t even reside in the same paragraph, much less sentence, in terms of how we think about making it all work together. In reality, you have to both consider CRO (conversion rate optimization) as it applies to your content, and your content as to how it works with conversions. For optimum results we want to meld the two into one when putting our content out there. Let’s take a look at 5 ways we can use our content for more conversions Use easy to follow navigation – Enabling your page visitors to go exactly where they (and you!) want to is a cornerstone. Use one clearly defined navigation bar, and augment this with text links inside your content pointing to other pages or resources you’d like to show. Use lots of imagery – These days we are a visual bunch, and there has never been a better time to use relevant images and videos in your marketing. This can only increase over the next few years so it’s time to surrender, Dorothy! Optimize for mobile – With more than half of all web access and search now coming through a mobile device of some sort, if you’re not optimized for mobile you are unquestionably losing out. Offer up value – There is no question that terrific content is much more likely to lead to more sales, shares and actions. Work to make your content not only unique, but valuable. Nail your calls to action – Make the time to carefully consider and test the various elements of your calls to action. Colors, headlines, link text, buttons are just a few things you need to optimize to help make it seem an outgrowth of your content, yet still shine. The best way to proceed is to be sure that when your content is being put together, that conversion is part of the thought process. Thinking about it then will lead to more conversions later on!