Online Reputation Management – What Are They Saying About You?
Spend any time wondering about your online reputation management? That’s what I thought! As per a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers say they trust the information provided by online reviews. Also some 80 percent have changed their mind about purchasing a product after reading only one negative review online, and over 84 percent indicate that they see online reviews as being a trusted source of information.
This adds up to one simple fact: when those negative reviews or complaints show up, (and they will!) you need to take them very seriously and take countermeasures to mitigate the negative effects!
Here are five methods to do just that:
- Look at your brand’s search engine results on a regular basis – Look at your company’s name in Google no less than once a month. Google Alerts is a good idea to tell you when there is any conversation regarding you, your business name or your important keywords. You should definitely look beyond page one, as negative entries may be lurking there on their way higher.
- Deal with negative content ASAP – Do your best to contact the individual that posted the content in question as soon as possible, especially if they are an unsatisfied client. Do your best to take care of their concerns in a positive manner. Don’t jump into a public tussle with them! You won’t like the results.
- Optimize your pages with the company name – Make certain your company’s name is prominent within your optimization, especially in keywords, tags, and titles. The greater number of of your site’s pages that bear your name, the more chances Google will see your site as being the authority for this keyword (your company name) and rank you higher, particularly because most negative content won’t have done any SEO.
- Create more content channels with your brand – You can use free blogs like WordPress.com, Blogger.com or even subdomains of your own site for this, along with your social channels such as YouTube, Facebook, and Google , will help keep the company name prominent. Post fresh content to these channels as well, so they retain their search positions.
- Ask your customers for reviews – The most apparent and by far the most useful tool for effective online reputation management is to ask your satisfied customers for a review. Stimulate and even reward reviews. This is also your best source of social proof!
Follow these tips to defend your good name! Trust us…you’ll be glad you did. If you need more help with you online reputation management, contact Extreme Marketing Concepts today.