One of the most rapidly growing segments of content marketing is a little something called visual marketing. Basically this involves utilizing and optimizing images within content and as content, and then taking advantage of the enormous reach and viral nature of social media to spread this content far and wide.
Since we now know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it should come as no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.
What are some best practices for visual marketing?
Employ large doses of social media – Who has heard of Instagram, Pinterest, Facebook and YouTube? These social networks are excellent avenues for allowing you and others to share your visual content far and wide.
Add visual content to blog posts and articles – There is really no rational reason not to include visual content in all textual pieces you create. There are numerous places to get free images, and you can easily create your own with tools like Canva and PicMonkey.
Optimize images and videos – Be sure you optimize visual content with accurate titles and keywords. This will not only help them rank better in the search results, but also allow people to find them with a keyword search.
Use Slideshows and Infographics – Two very easy but extremely powerful ways to utilize visual content is through the use of slideshows and infographics. These both are search engine favorites, and get tons of direct traffic and shares as well.
Now, just in case you need yet another piece of proof, chew on this for a minute: The typical user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?