So is panic in store when your local site’s ranking begin to fall? We all depend on ranking well in our local area, and when that ranking falls or worse, disappears entirely, it’s easy to panic.
While that’s natural, there’s usually an easy way to ferret out reason for this decline, and as a local site owner, it’s your job to put on your Sherlock Holmes costume and find out what the matter is.
Getting your site back to its former high ranking can be a simple solution, that can be solved in a matter of days. For some items, it can take a bit longer. Let’s examine some of the more likely reasons your site might have fallen in the rankings, and what you can do about it.
Several reasons your local rankings sometimes fall
- Violating the Google Places Quality Guidelines – Thankfully for us, Google provides you a list of all the things they expect of a site to list in their local listings. If you violate these guidelines, you’ll likely find a descent in your rankings.
- Poor site information – Getting your NAP info wrong or inconsistent is a very common and easily fixed problem. Make sure you have accurate names, addresses and phone (NAP) information on every platform you’re on. Luckily there are several online tools that help you find any errors in this regard, and quickly fix them.
- Inadvertent duplicate content – If you have a site with multiple locations, it’s very likely you have been tempted to re-use the same content on each site. Don’t make this mistake. Make each page unique, and avoid this altogether.
- Nothing fresh in ages – Two reasons for this: first Google likes to see fresh relevant content, and second, your competition is doing it, and you will eventually be eclipsed by them if you stand still and do nothing. Continuously seek to add new content, seek new reviews and citations, and share socially. This will benefit your site in several ways.