PPC FAQ

Why Do I Need Pay Per Click?
Pay Per Click is the Internets fastest growing marketing techniques in the industry today. With PPC you can directly target your customers who are interested in your product or service. With an eye catching ad, your customers will click on you, hence the name Pay Per Click, and they will be directed to your website. Pay Per Click is the quickest and easiest way to direct qualified and relevant traffic to your website.

How Does Pay Per Click Work?

Pay Per Click works by compiling a list of keywords that will be geared towards customers who search on Google, Yahoo and Bing. When a customer searches for a product, service, or keyword that is relevant to your industry, your ad will appear. You will pay every time your ad is clicked by a consumer. The amount you pay is determined by the current “bid” which is determined by you and that amount you are willing to spend. The goal of PPC is to bring relevant traffic to your website quickly. With PPC we can see results quickly and can report back to our clients about how their account is performing and how we can improve.

How Much Does Pay Per Click Cost?

Pay Per Click costs as much or as little as you are willing to spend. The more you are willing to spend the higher you will show up in the search results and the more clicks you will receive. There are many factors that determine how much PPC could cost you and that is why your account representatives will sit down with you and help you determine the best budget to get you the most results.

Where Can I See My Ad?

Your ad, otherwise known as a sponsored link, will show up in the search results in one of two places. Determined by budget and the current keyword “bid” your ad will show up either on the top of the page or along the right side.

What Search Engine Will My Ad Appear In?

Extreme Marketing Concepts works with Google, Yahoo & Bing. Since Google is the largest search engine provider, we put all of our clients on Google first. From there we branch out our PPC programs to Yahoo & Bing as well as other non-search based providers such as Facebook and others based on your industry.

How Do You Report Pay Per Click Data To Clients?

Extreme Marketing Concepts provides monthly PPC reports to every client. We can however run reports at any time during the month that you would like performance based information to help manage your account adequately. Monthly reports include clicks, impressions, cost-per-click, conversions, cost-per-conversion and more.

I Currently Have A Pay Per Click Campaign. How Can You Help Me?

Many of our clients that come to Extreme Marketing Concepts¬†have PPC campaigns that are currently working, but what they don’t know are the details and intricate data we can provide clients to improve their campaigns and save money. We will work to redefine & expand keyword lists, provide match type variations, experiment with ad targeting & landing pages, adding negative keywords, adjusting bids and more.