Pay per click is paid advertising on internet search engines including Google, Yahoo, and Bing. Different from organic Search Engine Optimization, Pay per click advertising appears as text ads on the first page of search engines. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored Link” or ”Sponsored Ads” and appear next to or above the “natural” organic results on search engine results pages.
Pros: Instant lead generation and branding on the first page of search engines
Cons: In the long run, cost per lead is more expensive than organic SEO
Recommendation: To gain instant sales, use PPC to compliment a growing SEO campaign
Why choose us for PPC?
We professionally develop, implement and manage Google AdWords, Yahoo! Search Marketing and Bing Ad Center accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these complex, confusing and time consuming programs will likely make the difference between your success and failure. Working with us ensures that all components of these powerful programs are effectively implemented and optimized from the start. Our full-service solution enables you to focus on your core business while we attain the best possible results from your pay-per-click advertising campaigns.
We provide a qualified personal marketing specialist who will be your single point of contact and is dedicated to your success every step of the way. Your business, website and specific goals will be thoroughly analyzed in order to produce a successful, individualized and cost effective online marketing campaign. Our experienced team possesses valuable knowledge from years of account management, enabling you to instantly benefit from proven strategies that work. Furthermore, staying on the top of Google AdWords, Yahoo! Search Marketing and Bing Ad Center’s constantly evolving platforms, competitors’ ever-changing bids and your advertising budget requires ongoing attention. Your skilled account manager will track the effectiveness of your ad campaigns and make necessary adjustments to maximize your return on investment.
By understanding the many factors that contribute to effective search engine marketing, our experienced team makes it easy for businesses to capitalize on the 200 million+ searches per day performed by people using search engines to find products, services and information. As your partner, we take care of everything for you and pride ourselves on providing the best service and results available. Our strong relationships with Google, Yahoo and Bing in addition to our many years of valuable experience enable us to provide our clients with unparalleled service.