Marketing Automation Software – What Is It and How to Use It
A lot of people mistakenly think that marketing automation software is just for for email marketing. While it undoubtedly had its birth there, what we’re referring to is a far more complex application.
According to Wikipedia, Marketing Automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.
So how does this benefit your small business?
Since some 93% of B2B buyers are using the search engines to begin their buying process, it was clear that to be successful businesses needed a way to streamline the inbound marketing process, as well as make it simpler to manage, at the same time decreasing the resources and time needed for day-to-day marketing activities. Marketing automation software can make this happen, helping you to manage every part of the lead generation pathway. Good software of this type will entice visitors to your site, and lead them down the path of the buying process with offers and follow-up emails. It will also segment your leads as to source, product interests or any specific parameters.
The way this works is the system relies on a complex series of rules to trigger action items; which can be either more content, a special offer, or follow-up email message. This provides the visitor just what they are searching for and frees up your staff for other tasks. One particularly crucial thing to note is when you decide to opt for a marketing automation software, there will need to be an obligation keeping the content funnel filled, since this is what it operates on.
If your small business is fighting to stay up with all that you are tasked with, or if you have the desire to take your business to another level, then you may want to take a close look at marketing automation software and call Extreme Marketing Concepts today at 813-863-1452