We will learn many things in marketing and the 2016 Presidential Primary moves forward. Our top contenders have all showed us that marketing in today’s demographic is very different that it was even just 4 short years ago. Here are 3 tips we can apply to our business.
Create an awesome Value Proposition
The 2016 primaries saw the emergence of the anti-establishment idea. Bernie Sanders presented himself as a substitute for the status quo. This is even though he voted alongside Hillary Clinton 93 percent of the time.
Sanders understood, nevertheless, that he required a value proposition. This is true for local companies as well. When marketing, you need to point out the one thing that makes your business more special than the rest. Develop value, and then lead with it.
Always Benefit From Your Slipups
This is not Hillary Clinton’s first time at the rodeo. In 2008, she went against Barack Obama in the primaries. Thanks to problems such as a lack of new ideas and overconfidence, however, she lost. She is making sure to never make the mistake with Sanders.
Every local business owner will make slipups, but that does not mean a certain strategy won’t work. Maybe the improper keywords were targeted. Maybe a awesome article was posted on social media at the wrong time. Look at these slipups and adjust
Recognize Your Audience
Donald Trump is amongst the most polarizing political figures in modern history. This has a great deal to do with his abrasiveness, but Trump also understands that this is what his audience is looking for. A significant portion of the GOP wants someone who is not afraid to say what he believes, and Trump gets that.
This is also necessary for businesses. If your key demographic is millennials, you must learn what they are looking for. Also, make sure you are opening in a good area. Since Washington DC saw a 10.6 percent explosion in millennial population over four years, it might be suitable for the aforementioned demographic.
Presidential primaries will always be a vibrant time in American politics. And if entrepreneurs can learn a thing or two in the process, it is all the better.