Do Better in Google by Giving It What It Wants!
Every one of us want our web pages to rank well, and many times we think that simply putting up a wealth of great content ought to do the trick, but we’re here to let you know that there is a bit more to the recipe than simply adding words and images.
Draw back the curtain and you’ll find that Google especially is concerned with a number of geeky factors. Get these wrong, and you’ll be left scratching your head wondering why all your superb content isn’t being ranked well.
Let’s have a look at a 5 ways you can better optimize your pages to be more Google-friendly.
5 Ways To Optimize Your Web Pages Technically
How Fast Does Your Page Load? – Since we now have an attention span measuring less than your goldfish, you can see why this could be important. People don’t want to wait for anything, and you can have the best content ever created yet if your page takes an eon to load, they’re outa there! Google recognizes this, and rewards pages that load quickly.
Good Internal Link Plan – Google will favor your page if you use an intelligent and useful internal link scheme. In addition to helping to pass Pagerank, the main reason for linking to relevant pages you own or authority pages you don’t is to optimize the user experience for your visitors.
Clean Up Your Schema – Schema.org is the agreed upon Web language for search engines to best understand what your pages are all about. Your webmaster can help you ensure that your pages are Schema compliant.
Use HTML Elements – An important part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, among others.
Proper Use Of Keywords – Utilizing your keywords throughout your page in the places Google wants to see them such as in title tags, page URLs, post and page titles together with other tags and textual content should go a long way toward helping you rank for your chosen phrases.