Everyone wants something, and in the case of online consumers, they want it all, for free if at all possible. That’s why it’s of paramount importance to make delivering the utmost value you can your primary mission. It’s literally how you will alter the mind of freebie seekers to that of ravenous buyers. When it comes to marketing using email or social media, it takes on even greater importance. Let’s take a look at why delivering real value is the linchpin in succeeding with your small business.
Why delivering value is job one!
The bottomline is, in an online marketplace populated with stiff competition, what people will remember, share and talk about glowingly is the provider who over-delivered. It’s the only (positive) way you’ll stand out from the herd. This could manifest itself in many and diverse ways. Whether this means a personal touch with a bit of hand-holding, unannounced bonuses, deals and coupons is really up to your creativity and ability to deliver. Every one of these and many more can be incredibly useful. The key is to consistently surprise your customers with more. This will get them talking, sharing and coming back again and again!
Why email and social media are special cases
While your website and other pages you have online have a measure of built-in credibility, you need to work a little bit harder for the same results in both email and social media. What this means is delivering value! The main difference lies in the reality that while they’re both, at least somewhat, permission-based marketing vehicles, each audience is particularly attuned to being “sold to”, and won’t tolerate it. In email, it’s not as negative, as email has long been a marketing vehicle. What’s different now is the need to deliver value as a part of your message, so as to engender enough trust that they will “allow” you to send the sporadic marketing message. In your social media channels, it’s far more volatile when it comes to marketing messages. However, that makes it a perfect vehicle for enticing them to the next phase with a value proposition. Once they opted into an email list from your social media channels, they’re much more likely to be receptive to your marketing messages.
Make value your mission! When you do this, regardless of what medium you’re working in, you’ll discover a far more responsive and loyal crowd! Need help? Contact Extreme Marketing Concepts today at 813-863-1452.