Always give a call to action, or better yet, a sign-up form, when attracting new clients with these videos. Video is a key part of content marketing, and since content marketing lessens the cost of leads by 13%, it’s simply not smart to pass up this opportunity.
Do Not Be Scared to buy Leads
There are those who look down on lead purchasing, but if you are just beginning or business has slowed, it can be very beneficial. While these lists are economical, make sure not to go too cheap. You will have to purchase quality leads, and this only comes from providers that have a verified reputation of success.
You currently have a robust lead generation tool available in your current buyers. A recent study found out that nearly two-thirds of marketing executives think word-of-mouth marketing is the best form of marketing and advertising available. If you can get your customers to tell their friends about you, even by offering money off, you will be successful.
Implement Webinars or Instructional Videos
Creating a live webinar can go a considerable ways in generating new leads. You simply need to get the smartest person on the payroll to lead the webinar and promote it well in advance. Needless to say, this sort of lead generation does not work so well for all businesses.
After all, how many fishermen will want to see a live webinar on anything a bait-and-tackle shop is putting out there? Fortunately, businesses like this could just generate training videos that people organically come across online.
This type of content is great for getting new eyes on your business, but ensure there is always a sign-up form or call to action listed. This content-based strategy is very efficient considering content marketing cuts down on the cost-per-lead by 13%.
Great marketing strategies do not necessarily have to be expensive. By means of these lead generation ideas and other cost-effective marketing strategies, you could greatly reduce your advertising cost.