Marketing is rapidly moving out of the offline world, and because of this, it is very important to utilize as many online tactics as possible. Sadly, some companies overlook the potential of LinkedIn marketing, but those who do use the site will undoubtedly achieve greater results in their marketing plan.
LinkedIn is usually only considered as a tool to assist a person in their search for a better employment position. As the site became more widely-used, however, even more positive aspects became evident. Probably the most significant for local businesses is LinkedIn’s marketing potential. In fact, utilizing the following LinkedIn advertising ideas can do wonders.
Host an Event
Creating and promoting an event via LinkedIn creates a variety of different marketing opportunities. Obviously, doing so can attract more attention to the event.
In addition, hosting an event produces a feeling of industry leadership that is great in the marketing world. And since 58% of marketers use social media to have interaction with consumers during live events, an event can be successful using fully online tactics.
Advertise Blog Content
Hosting a blog leads to 55% more website visits, so not having one is fundamentally neglectful. By using the WordPress or Blog Link apps, you are able to import your blog to LinkedIn. This will give consumers a sneak peek at a company’s expertise and bring more website traffic.
Boost Search Engine Optimization
Search engine optimization (SEO) is a vital marketing technique that can make or break a small business’s online presence. Thankfully, using LinkedIn can increase one’s search ranking and make it simpler to find them online.
Simply having a LinkedIn profile is enough to grow a company’s online presence, but even more can be done. In the “Websites” and “Blogs” section of a LinkedIn page, for example, simply typing in a handful of good keywords will increase a business’s search ranking for those particular keywords.
As advertising moves more out of the offline arena and into the digital world, small businesses must utilize every online strategy available. However, many overlook LinkedIn, but for those that do use the platform, there will be defined competitive strengths in the modern business world.