Now that Groupon and LivingSocial, while far from dead, are sorting out their businesses going forward, smaller daily deal sites have jumped into the mind of small business owners as a viable option for this business model going forward. It’s not completely vital to go with the biggest company, when in reality, a smaller daily deal site may be better for your business.
So why is a smaller daily deal sites able to shine when the big dogs fail?
We’ve all heard and some lived the horror stories of small business owners who’ve signed up with a daily deal site and ended up unable to support the the amount of deals they were talked into or urged to purchase. Not so with the smaller companies, since they understand that your satisfaction is the only way you’ll return and also spread the word in your hyperlocal area. Also, though they typically have smaller staffs, support from a smaller site is easier to get, as you’re generally not being passed over for businesses spending a lot more money than yours.
How daily deals can work for hyperlocal marketing
Most of these niche sites employ smaller work forces, meaning they have the freedom to adapt and change to your needs. They usually don’t have investors to answer to, and are far more likely to be able to focus on helping you, rather than serving their stock price. They are fully aware that they have to deliver for you, the small businessperson, or you won’t come back. Moreover, if a merchant has a bad experience they are very likely to spread the word socially, and this will have a damaging effect. Conversely, a smaller daily deal site that comes through will see its fame spread throughout your hyperlocal community. Don’t pass over the smaller daily deal sites when you’re searching for offers. They may actually be just the right fit for your small business!
Need help? Extreme Marketing Concepts is a phone call away at 813-863-1452.