How to Leverage Facebook Graph Search

What to Make of Facebook Graph Search?

Facebook-graph-searchThe latest in a never-ending stream of Facebook rollouts is now here, and it’s called Facebook Graph Search. This is Facebook’s newest entry into the search game, and it looks like they’ve really found a new and different vein. Still in Beta, Facebook Graph Search might not yet be available for you, (still only available in the US, and there’s a waiting list) but it is expected to rollout this summer. So now is the time to begin to learn how this could help your small business.

Facebook Graph Search – What is it?

Facebook Graph Search is a search model by which you are served up results based not on any keyword you typed in, but instead results determined by your social spheres. For example, your search will reveal people who share your interests, photos and videos they’ve liked, and connections you share. These outcomes are unique to you as they’re determined by you and your friend’s interests.

How can you use Graph Search in your marketing?

One of the primary benefits here seems to be that Graph Search will reward those people who are making a genuine effort with their social media, engaging and reaching their fans and followers. Facebook is mum about the aspects of the actual search algorithm, but suffice it to say it will go a long way towards weeding out pages that are trying to game the system. Fake Likes and fans received from strange locations outside of your common spheres, are likely to be viewed with skepticism.

If your business is seriously interested in social media, you are in position to reap the benefits of this, as you will be visible on Facebook. Some of the basic ways you can prepare for Facebook Graph Search are to:

  • Make sure your Facebook page profile is completely filled out with your information, so that users can locate and make contact with you.
  • Make certain to engage, not sell your visitors.
  • Go through what you’ve posted online, especially on Facebook itself, as your info will now be more available than ever! Delete any awkward items before they come back to bite your business you know where!

Leveraging Facebook Graph Search will be important to your business.  Need help?  Extreme Marketing Concepts is as close as you phone.  Call us today at 813-863-1452, we are here to serve you.

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