Making a Local Business Blog Profitable Through Marketing
Here are some things that local business owners should consider in their online blogging and marketing efforts.
While a bookstore would be careless to not use “bookstore” as a keyword, it’s important to remember the competition for such a common term. Instead, local business owners should put a heavy focus on long tail keywords.
Instead of just “bookstore,” the corporation should use “book stores in New Port Richey,” “used book stores in Tampa” or something similar. These long tail keywords are better in a world where common speech is used in search, thanks to Siri, and local marketing is essential.
Build Guest Posts
It can be awkward for a company to get its content seen on a large scale, but this is a lot easier if they create guest blogs. Take your best content and submit it to industry leading blogs that allow guest posts. While the industry blog will get almost all of the traffic, it will undoubtedly bring a considerable amount your way as well.
Use Other Marketing Devices to Promote Blogs
While emphasizing strong search engine marketing strategies will help your blog get noticed, it’s important to remember that organic reach can take time. This makes promoting your blog on other platforms crucial.
Whenever you put up a new post, share it straight to social media. Take your time to send out an email newsletter for especially interesting blogs as well. The best way to spread the word is to use the tools already at your disposal.
Statistics show that you are 13 times more likely to see a positive roi if you prioritize blogging. With these sorts of numbers, it is obvious that blogging is a critical marketing tactic. And if you can get the word out with the aforementioned techniques, taking the time to jot down a blog can really pay off.