SEO has many a company flummoxed right from the get-go. It’s such an inexact and difficult to implement science that numerous startups neglect to even attempt it. This is a significant mistake. The reason why is that it gives Google a bad impression from the very start. They try to index pages, and without some semblance of SEO, often times they’re either not able to index, index the page incorrectly, or because on-page and internal SEO is such a large part of the search ranking algorithm, bury it so far down the search results it is useless. This is a shame, because there are some simple ways to get started with SEO that don’t require a graduate of MIT to achieve.
So what is Minimum Viable SEO?
Priceonomics.com coined the term, “minimum viable SEO”, which means basically what it says: what can you get by with in terms of SEO to start. Even though this is in no way an ideal strategy, it’s a lot better than not doing anything. Here are a few of the things they pointed out, with a few of our own ideas tossed in.
Decide on a keyword strategy – This should help you see not just what your site structure should look like, but also how fast you’ll be into profit. One option is to go after the long tail of search, meaning keywords which are usually 3-5 words long, often with product or model numbers. They don’t get a ton of searches daily, but are infinitely easier to rank for. Add a few thousand of these up, and you win. An alternate way to go is to go after a single keyword, like “auto insurance Tampa” you’ll typically be attempting to rank only your home page. If you have a business with a local presence, make sure you have local geo-modifiers on your keywords, as in the aforementioned example.
Use bread crumb navigation – You’ve seen this on many web pages. It is a set of links that show where you’ve been on the site, and where you are now. This is helpful for the searcher, (which Google likes) and covers a good deal of internal linkage. Here’s what it typically looks like: Home > Tablets > Apple > Ipad 2 3g
Use accurate title tags – Making sure the title tag on your page is accurate, which means it is or contains the keyword you want that page to be ranked for, is probably the most important SEO task you can do. Using local geo-modifiers is very important here too.
Doing minimum viable SEO is a start, and a lot better than doing nothing. Just don’t let it be the end! Not sure how to get started? Extreme Marketing Concepts might be able to help you set up your SEO for your business. Contact us today at 813-863-1452.