As it turns out, Millennials love guerrilla marketing, and this is great news for businesses ready to take the leap. Statistics show that 78 percent of the group prefer doing business with companies they interact with face-to-face. This is basically the point of guerrilla marketing, so these non-traditional promotional tactics will really come in handy.
Translates into Potential for Viral Marketing
Blendtec started a guerrilla marketing campaign where they simply filmed themselves obliterating certain items, such as cell phones and markers, in a blender. A couple days later, they have over 890,000 subscribers. Not every guerrilla marketing system will pay off huge, but if one does, the results could be life-changing.
Guerrilla Marketing Appeals to Millennials
In 2015, it was projected that there would be 75.3 million Millennials in America. This indicates they overtook Baby Boomers and became the biggest living generation in the country. It is statistics like this that make it visible how necessary it is to market to Millennials.
Fortunately for companies aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they like giving business to brands they engage in face-to-face interactions with. Since this is exactly what guerrilla marketing is aimed at, business owners have a new tool to bring in this exploding demographic.
Guerrilla Marketing Spares Money
Some businesses go all out when it comes to guerrilla marketing. The Red Bull jump from space, for instance, undoubtedly cost lots of money. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, a variety of guerrilla tactics can cost little to nothing.
Guerrilla marketing isn’t going anywhere, and for local companies on a budget, it presents one of the best opportunities of getting widespread attention. Once a entrepreneur understands all of the benefits it offers, they would be doing themselves an injustice by not considering guerrilla marketing practices.