Humor is great to use in marketing. The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, however it does go to demonstrate the reality that humor sells. Humor essentially disarms people, often by getting them to view your point in a way they hadn’t considered before, and initiates rapport that you may have had a difficult time creating some with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It could be the cure for what ails your company too! Let’s check out 4 ways to use humor in your small business marketing.
4 great ways to use humor in your marketing!
Take advantage of pop culture – This is a generation that has largely left the evening news favoring the likes of Jon Stewart, Steven Colbert and the other night time mavens who have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t be afraid to use your share when you can find ways to make it humorous. Getting your audience smiling and in a good spirits from the very beginning can go quite some distance toward helping build rapport with them.
Make a funny video – Portraying your products or services in a humorous light can get people eager for your videos wondering what you will do next. Making these doesn’t have to be a major production either, as many shoot them on their smartphones, that is by far enough camera. Another tactic here is to use animated videos with services like GoAnimate or Xtranormal user friendly apps to make your videos quickly.
Create funny memes – Who hasn’t come across these on Facebook and other social sites? Combining this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.
Use humor in your content – Don’t be shy with respect to getting a little edgy in your content. The payoff will likely be that folks will see you as more like them, and not simply some stodgy firm bent on selling them something. The more you connect on a shared (and funny!) level, the better people will like you and share your posts.
Looking to put more humor into your marketing? Contact Extreme Marketing Concepts today at 813-863-1452.