Flat Design

Mobile Makes the World Go Flat!

flat-exampleEverything comes full circle, even web design. You may not have noticed it yet, but there’s a brand new trend in town, and its called is flat web design. It’s capturing the industry, and the thing is it’s really been known since Microsoft introduced it in 2006.

So what is it that makes a FLAT web design?

Flat design is characterized by simple, bright solid colors, plenty of white space, and the absence of drop shadows, gradients, and textures that have been a major element of a web designer’s arsenal for quite a while now. Often typography plays a prominent role in flat web design. Flat web design is a “smooth” solution whose aim is to eliminate as many decorative elements of a “3D” type look as possible.

Why the rebellion away from 3D to flat design?

There are several reasons why this is taking place, but possibly the most compelling reason is that it’s an invention born out of necessity. The 2D environment that designers often have to work in, in this ever-more mobile world, demands economy of scale.
It’s become harder and harder to cram all you may want onto a 4-inch screen, making a 3D simulation somewhat disadvantageous and incompatible with a great user experience. Using a flat design pages load faster, are less bulky and are more responsive. In a very competitive world where you have a few mere seconds to impress and hook your visitors, every second counts.

Trend or is flat web design here to stay?

It would be simple to dismiss this as merely another fad in web design, and then leave it at that, Nevertheless, with the next Apple operating system  iOS7 rumored to be seeking a more flat design, can the rest of the web be far behind? Although it may very well turn into a fad, its simpleness and user-friendly functionality may help it to stick around more than most.

Looking to integrate Flat Design into your marketing arsenal?  Contact us today, we may be able to help, Extreme Marketing Concepts, 813-863-1452.

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