Is Design Getting Short Shrift in Your Business?
So you don’t think design is important in first impressions? Guess again! A study by researchers at the Missouri University of Science and Technology in 2012 revealed that it takes two-tenths of a second to form a first impression, give or take a nanosecond. This makes it ever more important, as the ability to acquire good design is proliferating, to make sure that we are doing all we can to grab that favorable awareness. This really is vital for small business, as a poor design will frequently lead to trust issues, a key factor for smaller enterprises seeking to build their brand.
What can you do to promote good design?
The first place to start is with some thought. Discovering how you wish to present your brand and products is primarily influenced in the planning stage. That same study said that your logo has the lion’s share of a visitor’s attention, with images and social interaction following closely on its heels. In a nutshell, the visual elements matter! Now that you have the data, you truly have no excuse. I mean you really don’t, because expense is not much of a viable excuse for inaction. Crowdsourcing sites like 99Designs, CrowdSpring and others have made what was once past a very expensive proposition, into a very attainable endeavor.
How can you expect to benefit?
The advantages of good design are more plentiful and sometimes less obvious than you might think at first. While a killer look for your website and graphics is a no-brainer, other elements like product packaging, advertising, and even infographics are shared, Pinned and ReTweeted from your pages. This will have a significant effect on your site’s reach, and customer base. Furthermore, the good feelings that an exceptional design impart can be intangible, but not when you watch your site’s traffic increase because of it! Take a cold hard look at your design elements today!
Does your design need some help? Extreme Marketing Concepts may be able to help. Give us a call today at 813-863-1452.