You work your tail off getting your content to a place where you feel as though the Pope himself will be in awe, however when you post it, it has all the impact of a bowl of wet noodles.
Nobody reads, no one shares, no one comments. The very elements you were shooting for in hopes of it going viral are nowhere to be found.
Rather than wring our hands in angst, let’s take a look at 3 possible reasons your content may not be catching fire.
3 Reasons why your content isn’t going viral
No emotional connection – This is the first place to check. If you aren’t connecting with your audience on a gut level, hitting them where they live, there is no way they’ll feel obliged to share this “meh” work any further than the delete key. Addressing people’s pain points and showing that you not just care enough to help, but also have some experience in this area yourself is a great first step.
Bad distribution – If your content distribution network isn’t nearly as robust as it could be, you will certainly discover your content failing to reach as far and wide as it could. Make sure you are giving it the best shot possible by sharing it on your own social media channels, asking all those who have an interested audience to share it, and sending it out to your email list, and asking them to share. You may also want to think about giving special content an advertising boost, like with a Twitter ad, or Facebook promoted post, to build some initial momentum.
It’s not sharable – Consider this one: what motivates you to share? Is it inspiring, funny, moving, or just plain weird. Does it make your blood boil, give great insight or otherwise make you think? If your content isn’t achieving some of these, you can be sure your readers won’t be in a hurry to share this with their friends and followers as well.
IF you would like to make your content marketing efforts give you different results, contact us today. We can help you create a strategy to get you different results or Extreme Marketing Concepts is happy to do it for you.