Hashtags often generate a 50 percent increase in online engagement for brands that utilize them. that doesn’t mean, however, that you should only use them online. Upon getting a short and clever hashtag, integrate it in most, if not all, of your ads. Whether it is a billboard or TV ad, including a unique hashtag will move excitement from offline platforms to social media.
Incorporate Television Advertisement to Facebook ‘About’ Section
Facebook recently began allowing companies to upload a video in their ‘About’ section. This is a perfect opportunity to place that 30-second television spot front and center. Even better is that the video can be replaced at any time, and customers viewing a page for the first time will immediately see the video.
Offer up On-Site or Event Discount rates Via Check In
One of the amazing features of social media platforms like Facebook, Foursquare and Google is that they offer the ability to “check in.” This creates an opportunity for you to use an offline marketing tactic, a discount, and make it contingent on social media. Whether it is at an occasion or at the business location, offer consumers money off on the spot if they check in on social media.
Make use of Hashtags Everywhere
Brands that use hashtags usually see a rise in activity of 50 percent. Don’t allow these hashtags be solely contingent on social media, though. Create a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these serve as hashtag reminders for people to use later.
As a local business owner, you should capitalize on every marketing tool at your disposal. This includes offline marketing. Fortunately, this traditional marketing tactic still plays a vital role in promoting a business.