Don’t Get Left Behind – Embrace SoLoMo Today!
If you haven’t yet adopted the concept of SoLoMo, (social, local, mobile) it’s high time to get connected and fully grasp how and why this is the most significant direction for your small business to embrace.
What is SoLoMo and how will it help your small business?
The unification of these three was virtually inevitable. As location based services have become ever more advanced, tracking our every move, it was not such a huge step to having businesses connect and touch someone, (like you!) with location based notifications and offers. Pew Internet & American Life Project recently learned that around 74 percent of smartphone users use their mobile devices to acquire local information, and about 18 percent use them to check in on local businesses with geo-location services like Foursquare, Yelp and others. As more and more mobile users are seeking local products and services, either you and your company will discover a way to serve these people, who are out, phone in hand and wallet virtually open, or you’ll find that your competitors will!
3 Ways to your business can employ SoLoMo
- Utilize social media – Using your social media accounts, such as Facebook, Twitter and others to engage and inform your audience is an excellent and inexpensive method to build relationship and your brand simultaneously.
- Be visible locally – Make full use of local search directories that are appropriate for your company, and actively market to your local customers.
- Don’t ignore mobile marketing – Use of mobile ads is making more and more sense these days, as ROIs are excellent, costs are affordable and ad inventory is high. Also, some local advertising solutions are quite inexpensive or actually free, such as check in deal on Facebook or FourSquare.
One terrific example of a company that gets SoLoMo is personified by Walgreens. Checking in with Foursquare gives their customers coupons and a lot more! SoLoMo isn’t going away anytime soon, so make sure you make it happen before the competition does!
Need help? We are happy to assist you in any way that we can. Contact Extreme Marketing Concepts today at 813-863-1452 for all your SoLoMo needs.