Ad Retargeting Benefits Local Businesses

retargetingThe Small Business Advantages of Ad-Retargeting


Ad-Retargeting puts your ads in front of the hungry herd of buyers looking for your business right now.  At times, it is tough to know who will see the ads you are running. When customers see targeted ads based on the web pages they have visited prior to now.

So if a buyer visited your page devoted to fleet vehicles, they can see ads directed at that. If, alternatively, they were on your page for consulting, you can show them an ad more suitable.

So what is ad-retargeting ?  Let’s say you visit a website like Honda to look at a car.  Every time you get online and start browsing different websites, you will see Honda ads all over the place.  You might even begin to wonder how does Honda know I was looking at cars.  This is what ad-retargeting is and your business can create the same type of ad for your business.

Completed Transactions

Quite a few consumers begin the checkout process on company websites but don’t finish. Of the customers who do not complete this process, only 8 percent will return to finish checkout. With ad- retargeting, though, this quantity jumps to 26 percent. Obviously really worth the investment.

Branded Searches Increase

Every small business hopes that SEO will effectively bring in tons of new business thanks to focused keywords. A significant source of revenue, however, also comes from individuals searching for a specific firm by name. Ad-retargeting increases this prevalence.

In fact, one researcher showed a 1,046 percent increase in branded searches after implementing ad-retargeting. So even in the short run, this advertising device greatly increases brand awareness.

Ad-retargeting may be one of the most confusing styles of marketing out there. In fact, many local business owners may have never heard of it. With just a fleeting understanding of the process and a commitment to be successful, however, ad-retargeting can be one of the most impressive promotional campaigns you run.

Need Help applying these ad-retargeting tips in your business?  Extreme Marketing Concepts  is happy to assist.  Contact Us Today to learn more.

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