It is extremely easy to make a mistake on your landing page. Trust me! However, so that you can make sure you don’t have to suffer the same humbling experience, we’re going to take a look at 6 easy ways you can foul up your landing pages, with almost no effort required!
See these 6 landing page mistakes and how to prevent doing the same
Your page takes forever to load – Since it’s been created, in study after study, that you’ve got about 3 seconds to get your page on before they move on, it’s definitely time to take that seriously, especially with landing pages. (Money) Make sure you check this often, to head off any problems.
Design clean, uncluttered landing pages – Work to keep your landing pages focused. Avoid big blocks of text. Use white space. Don’t cram in whatever you can think of attempting to pry the action out of them. Just deliver clean, simple content focused on one purpose!
Links that lead elsewhere – A big no-no! Including anything other than a link to your desired action will cut conversions drastically. Don’t supply them with a choice by including site nav links, social media buttons, or anything else. If you’d like another shot at them should they not decide to click your link, use an exit pop.
Too many words – Think about it before you pile on the verbiage. Most times shorter copy is more effective, and use images and videos if appropriate.
Don’t ask for the moon – Getting people to take one action is hard: give them a form filled with fifteen fields and you’re just asking for it. You most likely need less information than you might think, and this is an area you’ll wish to test for sure.
Not mobile ready – Closely associated with the point above, no one really wants to fill out forms on their phone, so make the mobile version of your landing page as simple and size appropriate as you can. Your conversions will thank you!