See These Helpful Tips to Help with Facebook Ads
Facebook ads have grown into a powerful tool for the average marketer, enabling them to reach vast numbers of people they might otherwise not have had the budget or ability to find. It can also be very cost effective if you know a bit about how to manage your campaigns, which makes it an extremely viable choice when compared to Google Adwords and other PPC platforms.
Imagine having the ability to dial in a highly targeted audience based on interests and behaviors and have your ads up and running, bringing you new leads and sales in just hours. That can happen, but you need a little knowledge to make it happen. Here are 5 tips that will help guide the way!
5 Tips for maximizing your Facebook Ads
Master Precise Targeting – Facebook has been the industry leader when it comes to making it possible to precisely target your advertising audience. Using tools like Audience Insights directly integrated into your advertising platform, you can direct your ads to niches as small and specific as you wish. This is the single most important skill to master in Facebook advertising.
Use Mobile and Desktop – Right now the best converting ads seem to be the desktop ads and mobile. Right side ads can also work, but test your offers carefully there. Since mobile is now used more than half of the time to access Facebook, it makes no sense not to use it.
Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, check out the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.
Use Original, Compelling Images – Be sure not to use imagery that has been seen by everyone on Facebook dozens of time. Create your own images, and make them stand out, as a terrific image can do all the heavy lifting for your ad!
Check Out Lookalike Audiences – One of the newest and greatest of Facebook’s ad innovation, is the creation of lookalike audiences, where you build new audiences of people similar to previous audiences you’ve created, emails lists, and more. This one can be a game changer.