Check Out These 5 Tips for Video SEO
We all want to get our videos seen by as many people as possible, and the easiest way to do that is by making use of what has become known as Video SEO. The truth of the matter is, it’s really not all that hard to get first page rankings for your videos if you stick to the basics, and soon find yourself reaping the benefits that a page one ranking in YouTube or Google (or both!) brings.
So to get going toward making that happen let’s take a peek at 5 tips that can help you rank your videos better.
5 Essential tips for Video SEO
Create a great video – The best way to have your video rank well is to create the best one you can. This will in and of itself generate views, links, like, subscribes and embeds, and could go viral. Don’t be satisfied with less than excellent videos.
Do keyword research – If you wish to rank for a specific keyword, you’ll need to do your research to ensure that you are targeting the best phrases you can. This will allow you to find other keywords you can use in your description, tags and other videos as well.
Optimize your YouTube listing – Don’t forget to take the time to optimize your YouTube listing. This calls for making sure your primary keyword is in your title, tags, description and filename. Also, have a 300-500 word description, making sure that any link you’d like people to go to is at the beginning.
Encourage and harvest social media – Ranking on both YouTube and Google these days mandates that you have some element of social media presence. Encourage shares, embeds, channels subscribes and comments on your videos. These are the types of social signals that the search engines are looking for. Also, you never know who has a huge following that they may refer you to!
Backlinks – Most times doing the above steps could be enough to get you the rankings you desire, but sometimes it will be hard to rank a video without acquiring some backlinks. The better links and more legitimate they are the better, and this can help energize your rankings fast.