In today’s social media there are many ways to get your message out to the market and here are 3 marketing tricks that your small business can use for success.
Reusing Old Content
Even small enterprises that have nominal social media reach put out a few posts that really “pop.” These posts can seemingly go viral relative to the reach of other posts. It occurs much too often, though, that business owners simply move on after this success.
This is a misstep. Instead, wait a couple weeks or months and post the content again. It may not attain the same significant reach, but it will still likely fare better than other posts on your page.
Segment Email Index
A full 58 percent of customers prefer email marketing over other marketing touch points. This shows how rapid the process can be, but segmenting your email list can also do wonders.
Separate clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still conveniently reaching the masses.
Provide Something Significant For Free
Everyone loves free items, but small discounts or small promotional items are not likely to build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner received a free three night stay in a gorgeous mountain cabin.
By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of prospects will suddenly make an appearance. These prizes do not need to be in the vein of free cars, but make it something worth getting excited over.
There are no shortcuts to success, but there are simple marketing strategies that can be worth it. The previously mentioned are just a few, and any local business that can pull these off is definitely ahead of the game.