While there are a number of blogging goof ups that could hurt an organization, there are a few blogging mistakes that local business need to be aware of. If you are aware of what not to do, then you you will not lose a lot of followers in one fell swoop.
A music shop, for example, would do better with a topic like “Learning Basic Guitar Chords” rather than “How to Play the Guitar” due to the latter’s noticeable broadness. Broad subjects might get a couple of clicks, but pinpointing clients’ specific needs is better.
Some company owners believe that the expertise they provide will make up for any shortcomings in writing ability. This simply isn’t the case. People lose faith in online marketers if a blog looks like it was written by a high school student. It is recommended to know one’s limits, and if good writing is not in a person’s skill set, they should hand off the task.
Focusing On General Topics
One mistake that many beginner bloggers make is creating blogs that are too broad. “How to do SEO Marketing,” for instance, may seem like an excellent title, but everyone understands the entirety of SEO can’t be learned in a single blog. People want more specific information, and local companies should give it to them.
A bait and tackle shop, for example, could make a blog called “How to Clean a Catfish” rather than “How to Catch a Fish.” The broader subject might usher in a few clicks, but focusing on consumers’ specific needs is the better gamble.
Publishing Simply To Publish
Organizations need to publish on their social media pages daily, but they don’t need to post blogs this frequently. This turns into a problem when a business starts to provide minimal value in their posts just so they can have something up daily. Blog frequently, but only if the post is providing real value.