3 Marketing Lessons Small Businesses Can Take From Uber

uberHere are 3 Marketing Lessons small business can take from Uber.

Shape Partnerships

To extend its reach and marketability, Uber has formed partnerships with places like Virgin America. Small businesses can do this as well. This usually only works when teaming with companies outside of your industry, but it works well. Restaurants, theme parks, rental car agencies, and any number of other companies can easily have a mutually beneficial partnership where they each refer consumers to the other.

People Will Pay More For Excellent Products

While many do not even recognize the fact, the price of your merchandise and services are one of their most marketable features. This often leads small company owners to sacrifice quality in an effort to offer prices lower than their competitors. Uber teaches us that this is folly.

While Uber is more budget friendly than a taxi in some cities, this is not the case in New York, Philadelphia, and a few other cities. Yet for some reason, Uber is still effective in these locales. It is because people understand the convenience and quality of service they receive from Uber.

People will pay more for a wonderful product, so concentrate on that first.

Improved Quality from Quick Feedback

Uber allows its users to right away leave remarks via their mobile device, and this allows the company to continuously improve on their service. You should likewise elicit feedback from your clients. Offer incentives for sincere online reviews. These reviews, whether negative or positive, can help in advertising. Positive reviews are great, and since you can respond to negative reviews, people will see that you care about customer satisfaction.

Uber has undoubtedly done something right to achieve this level of achievement. Why not take a few lessons and shoot for the moon with your corporation as well?

f you Need Help setting up strategic partnerships like Uber did ,  Extreme Marketing Concepts  is happy to help.  Contact Us Today to learn more.

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