Email Marketing – 10 Best Practices
Keeping up with all of the trends in marketing can be a full-time task, and it’s no different with email marketing. Within the last several years there have been changes made that only make an already effective technique even more so. Nevertheless like all business models, there are some best practices you’ll want to follow to get the best results possible. Let’s detail some of those for you here and now.
Here are what we consider ten best practices for email marketing right now
- Use short, attention grabbing subject lines – Avoid spam words, and be sure you are being bold without straying into untruth. Tell them what to look for.
- Optimize your emails for mobile – Since now as much as 67 percent of all emails are going to be viewed on a mobile device, if you’re not doing this you are losing ground.
- Let them know who it’s from – Having a bland perfunctory “From” address may lead to your emails never getting opened. Make it identifiable.
- Use a call to action – Several, if possible. And make sure at least one of them is above the fold.
- Keep body of email short – Brevity is the clear winner presently, when everyone is pressed for time. Use short, clear paragraphs and text.
- Include videos and pictures – Visual content is extremely popular these days, and there is a lot of evidence that it converts far better than mere text.
- Emphasize benefits to reader – Don’t spend time talking about you: all they really want to know is what’s in it for them, so be sure not to disappoint.
- Don’t be a stranger, or a pest – Each audience in each market is different, but suffice it to say that you need to mail enough to be front of mind in your market without being intrusive.
- Encourage and enable social sharing – Using social sharing effectively doubles your click through rate. Any more questions?
- Create compelling content – Delivering valuable, timely content your readers can use will do you more good than almost any other of these best practices. Become somebody they would like to hear from, and you’re halfway home.